games for infinite exploitation

laboratorio gamification

A ride through classic video games to today’s social and apps

Many video games capture our attention so much that they create forms of addiction, masterfully built on the vulnerabilities common to all humans. In a similar way we are induced to participate and contribute relentlessly to online “communities”, built according to gamification techniques.

Every experience of social interaction becomes a complex race, with lots of points and rankings, levels and champions. We know from direct experience the rules of these “games”: if we behave well we receive many “likes”, like, strikes and notifications, ie sugary for our brains (in the form of dopamine), if we are scarce, we stay dry-mouthed.

In any case, it’s never enough to “win”, we always have to work harder, the “game” never ends…

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